Merchants complain credit-card
machine peddlers trap them into costly leases.
(
Seattle
Times, The Via Acquire Media NewsEdge) Oct. 19--Calvin Rooks took a break from
painting a customer's house to consider the salesman's pitch: For just $20 a
month, you can rent one of those credit-card scanners that will let your
customers swipe and charge their home repairs. If it doesn't help your business,
the salesman said, return the device in six months and find someone to take over
the lease.
Rooks, who owns a small
remodeling company in
Seattle
, signed up with Northern Leasing Systems. But when he got the bill a month
later, the cost was more than double what he'd agreed to, he said, and the
four-year lease he'd signed was "noncancelable."
Rooks says his options seemed slim: Either pay Northern Leasing about $1,500 to
get out of the contract, or stop paying and tangle with the company's
notoriously aggressive collections department, risking a lawsuit that could
trash his credit.
Instead, he closed his bank
account and filed a complaint against Northern Leasing and a local company that
processes credit-card charges with
Washington
state's attorney general.
"This was all such a needless waste of time and money," says Rooks,
whose complaint is pending.
Rooks is one of hundreds of small-business owners across Washington state and
the country who report falling victim to sales schemes that lock them into
expensive leases for credit- and debit-card processing machines, which they
could have bought for hundreds -- even thousands -- less.
Rooks' complaint is among at least 84 logged by the state against three
credit-card-machine leasing companies since 2005. The Better Business Bureau has
logged more than 680 complaints nationwide against Northern Leasing and its
affiliated companies, and hundreds of complaints against the company have been
posted on consumer Web sites such as ripoffreport.com.
Most of the complaints in this state allege salespeople trap merchants into
costly leases with hidden fees and small-print clauses the merchants say were
disclosed only after they tried to cancel the lease.
Other complaints allege forgery, failure to provide the promised services and
aggressive collection practices that tied up their phone lines with dozens of
harassing calls a day.
A Seattle Times review of complaints filed in
Washington
showed the companies tended to release merchants from their leases if they
complained to the attorney general's office.
Northern Leasing spokesman Philip Hauserman said the 17-year-old company has
little control over the independent salespeople who supply the equipment the
company finances, but that it has cut ties to salespeople who generate
complaints.
Hauserman also said the complaints represent a small fraction of the company's
450,000 active leases, and are to be expected from a company its size.
While the Federal Trade Commission and some states, including
Washington
, have successfully sued leasing companies accused of misrepresenting their
services, law-enforcement officers and plaintiff attorneys say the practice is
still widespread.
"It's one big outfit with 5 million hydra heads," said Krishnan
Chittur, an attorney who is seeking class-action status in a suit he filed
against Northern Leasing in New York, where the company is based. "There's
a whole lot of them all over the country. But the modus operandi is the
same."
First, a sales call
Here's how it works, according to merchants who have complained: A salesperson
calls or drops in, and typically promises the merchant he can get them a better
deal on debit- or credit-card machines that most small businesses consider key
to their survival.
After the papers are signed, the salesperson becomes hard to pin down, and
accountability evaporates. Calls to the leasing company typically generate the
same reply: The salesman is not our employee, and you signed a contract that we
intend to enforce.
The salesman is, in fact, an independent operator who is paid commissions by the
leasing company and who earns monthly residuals by another company that process
the credit- and debit-card charges.
When the merchant does get a copy of the contract, he or she learns it's four
pages instead of one, and the terms sometimes don't match those offered by the
salesman.
Frustrated and angry, the merchant stops paying the lease and even shuts down
bank accounts to prevent the leasing company from automatically deducting money.
That's when the collections calls start.
If the phone calls don't work, the leasing company files suit in
New York
, making it more expensive for businesses located elsewhere to fight the lease
than to just pay it off.
Northern Leasing, for example, the company that Rooks signed with, has sued more
than 17,300 merchants in a
New York
supreme court since 2000, court records show. Spokesman Hauserman said the
company has sued about 2 percent of its leaseholders over the past nine years
for defaulting on their contracts.
Mel Foster, of Seattle, the salesman who signed Rooks to the leasing contract,
insisted he spelled out every detail and was not responsible if Rooks didn't
read what he was signing.
"The bad guys are the ones who don't give full disclosure," he said,
noting he's signed up 800 accounts during his 20-year sales career.
Foster said he typically earns about $200 for each leasing contract but makes 90
percent of his income from residuals, paid as a percentage of the credit-card
sales from the merchants he signs up in a separate processing agreement.
Buyers miss the catch
Chittur, the
New York
attorney, said a surprising number of merchants rely on the representations of
the salesperson and don't realize they can't cancel or transfer without paying
off the lease in full.
That's the position Lowell Parr found himself in after signing a five-year
contract to lease an ATM from Lease Finance Group -- an affiliate of Northern
Leasing -- for $199 a month.
A businessman for 20 years, Parr said he had hoped the machine would draw more
people to his used-car lot in downtown Kelso. He spent about an hour with the
salesman before signing the lease.
Parr, 56, said he did nothing to verify the salesman's claims, check out the
leasing company or even think through whether a cash machine would bring more
thieves than customers. The machine now sits unplugged in a corner, costing
about as much in a year as one of the two dozen cars Parr is selling on his lot.
"You'd think I'd know better," he said. "It took a couple of
months before I figured out this wasn't a smart move."
By then, he also learned he'd signed a "noncancelable" contract with
Lease Finance Group and owed the entire amount covered by the lease.
"By the end of the contract, this thing is going to cost me $15,000,"
he said. "The machine alone will cost $12,000. I went online. I could buy a
brand-new one for $3,500. And at the end of my lease, I won't even own the
thing."
Parr said he intends to keep paying, knowing that if he stops, he could end up
in collections or in court with ruined credit.
"Twelve thousand dollars," he said. "It would cost me more than
that to have a bad credit rating."
Susan Kelleher,
consumer-affairs reporter: 206-464-2508 or skelleher@seattletimes.com.
Copyright (c) 2008,
Seattle
Times
Distributed by McClatchy-Tribune Information Services.
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The debit card market is about to get a quantum leap in users, courtesy of the U.S. government. The U.S. Department of the Treasury’s Financial Management Service (FMS) has announced that millions of unbanked Americans receiving Social Security will soon be offered a prepaid debit card for benefit payments. Read more
June
23, 2008-
Gene Fink paid more than $2,700 in credit card fees last month from the
service station he owns in Aspinwall. "It is a very high expense," he
said, noting that his automotive repair business is keeping him afloat.
"People all think we're making a gazillion dollars now."
Fink's woes are shared by other station owners
and are increasing as the ability to pay at the pump might be in jeopardy. A
gasoline retailers association in Philadelphia is urging its members to stop
taking credit cards because of the fees they must pay to credit card companies.
"Our members are getting killed. Credit
card gas is costing our dealers in excess of 8 cents a gallon, and many are
working on a 10- cent per gallon margin," said Ross DiBono, executive
director of the 600-member Pennsylvania Gasoline Retailers Association.
In Western Pennsylvania, the 350 members of the
Petroleum Retailers and Automotive Repair Association haven't gone that far yet,
said the group's president, Hugh Campbell. But the organization might advocate
cash-only purchases soon.
"The higher the price of gasoline, the
bigger the problem," Campbell said. Station
operators nationwide say higher gas prices mean higher credit card fees for
them, squeezing pump profits.
Amid complaints against the so-called
interchange fee -- a percentage of the sale price paid to credit card companies
on each transaction -- a growing number of operators are suspending credit card
sales. It's a two-edged sword, Campbell said. "There's so many
people who can't carry around $100 to fill up their tank," he said.
Mike Daley, 26 of Wilmerding has used a credit
card to take some of the sting out of $4 gallons of gas. The sales rep for a
security agency said he hopes cash-only pumps don't catch on.
"I'll go somewhere else," Daley said.
"You gotta do what you gotta do." The cash-only push comes as
Congress considers legislation that would allow merchants to bargain
collectively with major credit and debit card companies.
The proposed Credit Card Fair Fee Act has the
support of the Pennsylvania Food Merchants Association and the National
Association of Convenience Stores. Jeff Lenard, spokesman for the
Alexandria, Va.-based National Association of Convenience Stores, called the
card bans "a last resort that demonstrates how desperate retailers are to
get change."
Convenience stores paid $7.6 billion in credit
card fees last year, while making $3.4 billion profits, the group said.
Although the percentage of the interchange fee is fixed, usually under 2
percent, the dollar amount of the fee goes up with the price of the goods or
services. As gas tops $4 a gallon, that pushes fees toward 10 cents a gallon.
Stations that typically mark up gas by 11 or 12 cents a gallon are seeing
profits shrink or even reverse.
Fink said he buys gas from the distributor for
$3.97 a gallon. He sells it for $4.05, but when someone uses plastic, Fink has
to pay the credit card company up to 13 cents a gallon, nearly double his
potential profit. The average retailer last year made 1.5 cents per gallon
on the 4,000 gallons sold a day, earning $60, Lenard said.
Independently owned stores that sell gas are
feeling a double hit, said David McCorkle, president and CEO of the
Harrisburg-based Pennsylvania Food Merchants Association, which represents
supermarkets and convenience stores. "The higher the gas price, the
less they spend in other areas," he said.
George Bando has watched the profits on a
gallon of gas at his Youngwood service station drop from 5 to 8 cents a gallon
to just 2 cents a gallon. "It's cutting the profit out of your
gas," he said.
The credit card companies told The Associated
Press that the fees are just part of the cost of doing business. Using credit
cards at the pump offers convenience, security and can increase sales,
representatives for Visa and MasterCard said. Some retailers believe they
have little choice but to continue to accept plastic.
Half of the 150 daily customers at Ron Yosi's
Caste Village Automotive in Whitehall pay with credit cards. "We
don't have much of a choice in that," Yosi said. "A lot of people rely
on their credit cards." Tom Soisson, owner of Soisson Service Station
in Connellsville, is trying to sell the service station his father started in
1944 and is considering closing its fuel pumps.
"We're an old, full-service station. I've
tried to play the game for a while and hang in with the price, but my price is
always higher," he said.
LAWFUEL
- Legal News, Legal Jobs - R. Alexander Acosta, United States
Attorney for the Southern District of Florida, and Henry Gutierrez, Postal
Inspector in Charge, United States Postal Inspection Service, announced that a
boiler room president was sentenced on December 19, 2006, in connection with his
participation in fraudulent business opportunity sales at a Miami firm called
Pantheon Holdings, a/k/a Internet Machine Company (“Pantheon”). United
States District Court Judge Alan S. Gold sentenced Alan Glaubman to 78 months'
imprisonment, three (3) years of supervised release, and ordered him to pay
$18,135,958.78 in restitution.
Cash
Link officer sentenced to prison
South Florida Business Journal - Fort Lauderdale,FL,USA
... said Cash Link purported to sell cashless ATMs to the public, along with
assistance in establishing, maintaining and operating a cashless ATM business.
...
ATM
Machines Headed for $20b Market
By
Mike Buetow
Tuesday,
21 March 2006
NORWALK,
CT -- The global market for self-service machines, nearly $11.3
billion in 2005, will reach $24 billion by 2010, an average annual
growth rate of 17%. According to BCC Research, the
global number of machines in service will grow from 2.1 million last
year to 2.8 million by 2010, an AAGR of 6.1%.
Automated teller machines (ATMs) and vending machines will continue to
be the driving force for this market; the history and technology is
long-standing and well-tested, and consumers will continue to show their
support. An offshoot of the ATM, the self-service kiosk provides
information to users instead of currency. These kiosks will begin to
take off through the forecast period as well, as more consumers
worldwide recognize their versatility and cost efficiency, BCC said.
This will never happen with a Cashless ATM Machine!
Google Alerts
for: automated teller machines
ATM
A
swipe of faith
Toronto Star - Toronto,Ontario,Canada
Called Giving Kiosks, the machines are not much different from automated teller machine stations found in shopping malls and airports.
... FTC
Targets Vending Scam In Las Vegas Hispanic Community
AMonline.com - Fort Atkinson,WI,USA
The workshop was sponsored by the FTC, the US Postal Inspection Service (USPIS),
the US ... prohibited from violating Section 5 of the FTC Act or the Franchise
Rule ... Chicago
thieves hit Canton bank with homemade ATM cards
Asheville Citizen-Times - NC,USA
... teaming Chicago police to catch thieves who used homemade ATM cards to ...
local accounts took place Monday and Tuesday at automated teller machines in
Bridgeview ... Six
Men Indicted In ATM Thefts
NBC 4.com - Washington,DC,USA
GREENBELT, Md. -- Six men have been indicted in Greenbelt federal court on
conspiracy charges in the theft of automated teller machines. ... Businessman
accused of running ATM sales scam
The Grand Rapids Press - Grand Rapids,MI,USA
... told of promising returns associated with the automated teller machine
business. ... Sims allegedly approached investors about buying ATM machines and
placing them ... Six
stolen ATMs recovered
Eagle Tribune -
... automated teller machines but noted they can hold up to $40,000. The chain
of events that led to the search for the thieves began early yesterday when an
ATM ... METROPOLITAN
DIGEST
Kansas City Star - MO,USA
... Someone vandalized two automated teller machines late Wednesday and stole an
undetermined amount of cash ... Later, someone stole money from an ATM at the US
Bank ...
This once a day Google Alert is brought to
you by Google. Create
alert.
Quick-Serve
Restaurant, QSR Quick Pay
Is a program for quick-serve restaurants that can change the way you look at
card acceptance. Recognizing your need to move customers through your lanes
quickly, Power ATM Services, Inc. has a program that does not require customer
signature and makes receipts optional. For more information regarding this
program, please contact us.
The Quick-Serve Restaurant Bank Card Program includes:
Nurit 2085 + Placement Program
Nurit Pin pad (Drive Thru Applications)
Sign Package - Window Stickers,
Banner, and Pole Signs
Pune-based Axis Software, a developer
of innovative security solutions, is looking for acquisitions in India
and abroad.
“We are well-established in the
Indian market and looking for acquiring a company engaged in the same
sphere in the US. We are also in talks with a domestic company for
acquisition. Though the company is financially sound, but for the
acquisitions more funds are required. The company plans to enter the
capital market with an initial public offer (IPO) in the first quarter
of 2007,” said Abhay Khinvasara, president and chief executive
officer, Axis Software.
Axis has developed an innovative
biometric automated teller machine (ATM). It is the first Indian company
to develop such an ATM machine. The machine works by recognising finger
print rather than the usual ATM card.
“We have developed three models of
this biometric ATM. Further, a new model, combining the virtues of a
regular and biometric ATM, will be launched soon. A special ‘retrofit
kit’ which could be attached to a normal ATM machine to make it a
biometric one is in the pipeline. The new model and kit will be launched
within six weeks,” Khinvasara added.
“There is no need to insert card to
operate the biometric ATM. This system supports a very user-friendly
interface with both audio as well as visual display. Thus, the machine
has become very useful for semi-urban and rural population. A person can
register his or her finger print with bank and can do financial
transactions through ATM very easily. From the bankers’ viewpoint, the
machine is very useful as it assures 100 per cent security of
transactions. Its hardware is designed in such a way that other
biometrics scanners such as iris cameras can be integrated,” assured
Abhay Khinvasara.
“We have a tie-up with Jalgaon
Peoples Co-operative Bank for providing biometric ATMs. We have
installed eight such machines at different branches of the Jalgaon Bank.
Now, we are expecting huge contracts from nationalised banks and already
in talks with some of them .We expect to finalise our first deal within
a month. These machines are being exported to Central Africa and the
Middle East,” he said.
We have secured orders from Mangolia
and Dubai for providing three machines each. We see a huge potential in
these markets and are targeting to sell at least 300 biometric ATMs in
Central Africa and the Middle East in a year. We have tied up with ITI
for marketing of these ATMs in the country, and for the US, we have tied
up with two local companies - Iridian and Identics,” he added.
Axis software, is also engaged in
developing ‘Time n Track’ machine with biometric identity facility.
The machine is used for ‘check in’ and ‘check out’ purpose in
any kind of organisation. “We can also have a update track on what an
employee is doing after entering into office, factory premises,” he
said.
Thus, apart from recording daily
attendance, this machine also serves as a security system solution for
an organisation.
“Currently, we are supplying these
‘Time n Track’ machines to a number of municipal corporations in
Maharashtra. We are also supplying it to various ordnance factories,
information technology companies and also to diamond merchants. Almost
thousand such machines have been sold in the domestic market and we are
planning to export them to Central Africa,” informed Khinvasara.
US Navy Deploys
Navy/Marine Cash, Cashless ATMs
The US Navy has announced initial
deployment of Navy/Marine Cash™ on 175 Navy ships. Combining a debit
card with a smart card-based electronic purse, the system uses on-board
cashless ATMs to transfer funds from bank accounts to the on-card electronic
purse.
Aboard ship, Cashless ATMs [automatic teller
machines] are used to verify card funds, transfer funds to and from the
Navy/Marine Cash™ card chip and magnetic strip, and to authenticate PINs.
Purchases are made using Point of Sale devices and vending machine card
readers that access the card’s chip. Once ashore, funds can be accessed
by the magnetic strip to withdraw funds from more than 900,000 ATMs
worldwide and make purchases at more than 32 million merchants.
So far in 2004, 16 additional ships,
including the aircraft carriers USS Harry S. Truman (CVN 75) and USS
Ronald Reagan (CVN 76) have had the Navy/Marine Cash™ system installed.
To date, a total of 24 ships have successfully implemented the new
cashless system. More than 25,643 active Navy/Marine Cash™ cards are
currently issued, with $27 million processed since the program's
inception. Over 5.7 million transactions have passed through the system in
the form of transfers, vending and store purchases and ATM withdrawals.
According to Rear Admiral Justin D.
McCarthy, commander, Naval Supply Systems Command, Navy/Marine Cash™ is
one of the key initiatives of NAVSUP's Afloat Supply Department of the
Future.
"The system is aimed at providing
the convenience and ease of living cash-free to Navy, Marine and other
assigned personnel aboard ship, and freeing up the disbursing and other
retail offices from the often labor-intensive payment and reporting
mechanisms used aboard ship," McCarthy said.
"This is a rewarding and challenging
private/public venture, which provides our afloat supply operation with a
robust financial cash management system," said Barbara C. Straw,
director, NAVSUP's disbursing division. "The system delivers greater
efficiencies, promotes flexibility and interoperability between both DoD
and other government agencies, and most importantly, improves the quality
of life of our Sailors and Marines in the fleet."
"Navy Cash™ provides the Navy with
a great alternative to cash and coin, boosts Navy's efficiency and
security, and provides a convenient tool to enhance cash management,"
said FMS Commissioner Richard L. Gregg.
Additional program stakeholders include
the Marine Corps, Defense Financial Accounting Service, and JP Morgan
Chase, a financial agent designated by the Department of the Treasury.
EFTPOS (Electronic Funds Transfer Point of Sale) is a device by which sales
transactions can be directly debited to the customer’s bank account at the
point of sale, through the use of a debit card (generally the same card used
with Automatic Teller Machines). Merchants using EFTPOS can also offer cashout
facilities to customers, where a customer can withdraw cash along with their
purchase. EFTPOS are sometime also called POS Terminal or Payment Terminal and
must not be confused with traditional Point of sale.
The customer’s card is swiped through a card reader and the merchant
usually enters the amount of the transaction before the customer enters their
account and PIN. There is usually a short delay while the EFTPOS terminal
contacts the server (over a phone line or mobile connection) before a message
of Accepted or Declined is returned. Often, at peak shopping times (for
example the last shopping day before Christmas), the system can become
overloaded and the delay will become extended or even time out.
Ubiquity in some countries:
EFTPOS could be seen a major driver of a cashless society in these countries.
EFTPOS is so wide-spread and so commonly used that it is necessary to
advertise “cash only - no EFTPOS” for events or locations where it is not
available. Mobile EFTPOS is now used by certain taxi companies, pizza delivery
outlets and stall holders at festivals, allowing EFTPOS transactions to be
carried over the mobile network.
EFTPOS in particular countries:
In some countries, banks tend to levy a small fee of around 25 to 50 cents per
debit card transaction. Although bank accounts without these fees are becoming
more common, these charges mean it is wise to limit EFTPOS usage. There are,
however, many people in New Zealand and Australia who routinely use EFTPOS for
all transactions, no matter how small. In other jurisdictions, EFTPOS
transaction fees are charged to the retailer/merchant, rather than the
customer. This has resulted in some retailers refusing to accept EFTPOS as
payment for small transactions, where paying the transaction fee would absorb
the profit margin on the sale, making the transaction uneconomic for the
retailer.
UK:
In the UK integrated EFTPOS (usually referred to as debit cards) are an
established part of the retail market. Cards commonly in circulation include
Maestro (previously Switch), Solo, Visa Delta and Visa Electron. Banks do not
charge customers for EFTPOS transactions in the UK, but some retailers make
small charges, particularly where the transaction amount in question is small.
The UK is in the process of converting all debit cards in circulation to Chip
and PIN, based on the EMV standard, to increase transaction security. This is
expected to be complete by August.
New Zealand:
The EFTPOS system is highly popular in New Zealand. Virtually all retail
outlets have EFTPOS terminals, particularly supermarkets, dairies, service
stations, and bars. Increasingly Taxi operators and even businesses operating
from stands at events have mobile EFTPOS terminals.
New Zealanders use EFTPOS for both small and large transactions. It would
not be unusual for a New Zealander to use an EFTPOS card to pay for an amount
as small as $1 NZD. Because EFTPOS is such an integral part of spending in New
Zealand, occasional network failures cause tremendous delays, inconvenience
and lost income to businesses who must resort to swipe machines to process
EFTPOS transactions until the network returns to service.
The Bank of New Zealand introduced EFTPOS to New Zealand in 1985 through a
pilot scheme with petrol stations. New Zealand now has more EFTPOS terminals
per head of population than any other country.
Australia:
In Australia, EFTPOS-enabled cards are accepted at almost all swipe terminals
able to accept credit cards, regardless of the bank that issued the card,
including Maestro cards issued by foreign banks, with most high turnover
businesses accepting them, with 144,513 Point Of Sale terminals[1]. EFTPOS
cards can also be used to deposit and withdraw cash over the counter at
Australia Post outlets participating in giroPost, just as if the transaction
was conducted at a bank branch, even if the bank branch is closed. Although
EFTPOS terminals are now commonplace, many merchants still retain manual
credit card terminals as their sole method of accepting cashless payment.
Canada:
Canada has a nation-wide EFTPOS system, called Interac Direct Payment. Since
being introduced in 1994, IDP has become the most popular payment method in
the country, surpassing even regular cash payments in 2001.
Germany:
Over recent years, in Germany EFTPOS has gained tremendously in acceptance.
Facilities already existed before EFTPOS became popular with the Eurocheque
card (Eurocheque was originally a system of paper cheques. In addition to the
actual cheques, customers were issued a card, which needed to be shown along
side the cheque as security measure. Those cards could and can also be used on
ATM Terminals and at EFTPOS, which is nowadays their only function, since the
Eurocheque system (along with the name, but they’re still referred to as
Eurocheque cards by most people) was abandoned in 2002 during the transition
from Deutsche Mark to the Euro). In 2005, one must actively search for a store
or petrol station without EFTPOS facilities. Processing fees are deducted from
businesses, and because of this, some business owners refuse EFTPOS-sales for
totals below a certain amount, usually 5 or 10 Euros.
Around 2000, an alternative method for EFTPOS payment was introduced,
dubbed “Geldkarte” (”money card”). It uses a smart card chip on the
front of a standard issue Eurocheque card (which still had the magnetic stripe
on the back). This chip can be loaded with up to 200 Euros, and is advertised
as means for medium to very small payments, down to the low euro or even cent
range, as no processing fees are deducted by banks. It has not gained the
popularity its inventors have hoped for, however this could change when this
chip will be used as means of age verification at cigarette vending machines,
which will become mandatory in 2007.
Chile:
Chile has an EFTPOS system called Redcompra (Purchase Network) which is
currently used in at least 23,000 establishments throughout the country. Goods
may be purchased using this system at most supermarkets, retail stores, pubs
and restaurants in major urban centers.
CNN
WASHINGTON (CNN)-- Authorities have cracked down on
scores of "scam artists" across the United
States
who cheated thousands of consumers out of millions of dollars with illegal
business ventures, officials said Tuesday.
A combination of criminal and civil actions have been leveled in state and
federal courts against more than 200 questionable operations in 14 states, they
said. Federal Trade Commission Chairman Deborah Platt Majoras
said the coordinated push was called Project Biz Opp Flop, and noted that
"business opportunity fraud is big business." "In the FTC's 16
cases alone, tens of thousands of consumers collectively lost over $100
million," Majoras said during a news conference
at agency headquarters. The operations included vending machine businesses and
work-at-home schemes involving refrigerator magnets, medical billing, Web design
and envelope-stuffing, the FTC said.
One scam peddled an expensive apparatus called a cashless automated teller
machine, a seeming oxymoron that drew laughter from reporters.
But telephone solicitors working a "boiler-room" style of
operation teamed up to persuade victims to pay money for the machines, according
to U.S. Attorney Marcos Jimenez. "They make it make sense to these
folks," Jimenez told reporters. "Then they turn them over to
distributors, or closers, who are these other professional scam artists who are
trained and expert at closing deals and getting people to send them the $10,000,
the $5,000 or whatever it is to start up their own cashless ATM business."
Assistant Attorney General Peter Keisler said that
in some cases people buy into a questionable business plan because there is no
benchmark as to how much money can be made.
"It's much easier than you think," Keisler
said. "We've talked to these people, these are not unintelligent people. I
think we all tend to be more easily persuaded by things we want to believe, and
the people on the other side of these phone calls have really reduced this to a
fine art." Many of the people taken in by the scams are reached at home,
and they include the elderly and immigrant populations, especially those in need
of fast, easy cash.
Officials said that even when scam artists are caught, there is little
hope to recover the money invested, because the criminals behind the activity
often spend victims' cash on expanding the illicit business, and for illegal
drugs and prostitutes. One case announced Tuesday involved a civil lawsuit
against American Entertainment Distributors. The firm's leaders are accused of
committing fraud by trying to sell machines that would reputedly be located in
hotel lobbies to sell DVDs that a guest could play in the room. Authorities gave
CNN audio recordings and transcripts of an undercover investigator's exchange
with one of the accused company's principals. In it, the man is heard advising
the agent to set up "a really big room," suggesting many telephone
solicitors making the pitch to potential victims.
To measure risk versus revenue in the proposed scam, the man said that
"before anything happens, like about 30 complaints coming in, there's
already $20 million in the [expletive] door."
Press Release
FOR IMMEDIATE RELEASE
Contact: Lorena Valencia
Communications Director
Got Cash? ATM
Chicago, Illinois 60680-4524
(866) 386-3499 (toll free)
ICAN Communicate! LLC Now offers
Cashless Automated Teller Machines (ATM) Free of charge to
Merchants that Pay 25% of the Transaction Fee per Transaction through ICAN
Communicate! LLC ISO / MLS Sales Channel Nationwide.
Chicago, Illinois -- August 29, 2005
-- Smart Merchants Nationwide are Discovering That There is a Better Way to
Offer Card Payment Options to Their Customers Without Costly Fees!
Cashless ATM Scrip Machines. If you have never heard of cashless ATM
Machines, we would like to introduce to you the most cost effective way of
offering card payment options, without buying or leasing expensive merchant
accounts and equipment. With our program, you will make money instead of
spending money offering the convenience of card payment options to your
customers!
FREE NOTHING TO PURCHASE!
For most locations with a minimum of 200 daily foot traffic, Got Cash? ATM will
place this ATM at NO COST. Low cost leases available for those who
don't qualify with minimum foot traffic with Free Placement.
Place a FREE Cashless ATM Scrip
Machine in your retail location and let the money roll in. Our machine handles
multiple payment types: debit, cash, EBT. With a transaction fee of $2.00. You
will make $.50 every time someone swipes their card. No separate phone line
needed. Got Cash?ATM will set up the Transaction fees to be sent
directly into your bank account.
Got Cash?ATMElectronic
deposits are made to your Bank Account directly from our Bank Processor.
All your funds are FDIC insured!
Here is how simple it is:
We’ll place your new Cashless ATM away from your register (small countertop
and floor models are available.) Your customer swipes his/her credit, checking
or savings ATM card for the amount they need. Once approved, the money is
automatically taken from his account and placed into the merchant’s account.
The customer then receives a voucher from the terminal.
Example, if your customer selects a
$10.00 amount, the voucher prints out, and they pay you with the $10.00 voucher.
Your cashier gives them the change, as if they were using a $10.00 bill.
Your bank receives the full amount in 2-3 business days. All at no cost to you -
EVER! We will even send you a rebate based on performance!
You can Set the Total Amount that
can be Received to any $ Amount You choose. $40 ?
Replace Your Credit Card
Machine!
The average Credit Card Account
on a $100 transaction will cost you 1.90% plus .24 cents trans fee or a Total
cost - $2.14 per transaction.
The Cashless ATM on the same
$100 transaction will cost the Merchant NOTHING % and trans fee or a
Total cost - $0.00 per transaction.
Plus We will pay the
Merchant $0.50 per transaction.
Clearly a better way to accept
Customer Debit, Credit and EBT transactions.
Safer than Cash Automated Teller
Machines (ATM's). Security,
the terminal holds no cash. This eliminates the expense of armored car service
or extra security measures. The terminal reduces the risk of financial lose
through internal/external theft, or employee error.
$9.95 per month and we provide a hard copy
printout that is mailed to the machine owner each month for the previous month's
transactions, as well as toll-free tech support, paper supplies, machine
replacement warranty (including shipping, both ways!) for as long as you're
processing through us in the event the machine ever breaks down due to normal
usage and On-Line Access to Your Account.
We provide decals for your business'
doors, and a 12'' x 18'' double sided plastic window/outdoor sign that says
"ATM, Cash Back With Purchase Only, Pin Number Required", hang down
signage (to hang from the ceiling above the machine in your location), and a
window sign that says "ATM Inside". The machine comes with a
countertop kiosk that has signage on it. Banners, florescent ATM signs, and
other promotional materials are available at an additional charge. Six Languages
available.
The Got Cash?ATM Scrip ATM
is an advanced and truly compact debit/point-of-sale (POS) terminal with a
built-in fast printer. The Got Cash?ATM exceptionally user
friendly, and very fast due to its high-speed built-in thermal printer that
eliminates the need for costly ribbon replacement, thus substantially reducing
mechanical malfunction and increasing transaction speed. The NURIT 2085+’s
large, alphanumeric LCD display and menu-driven software, together with four LCD
"soft keys" and four programmable function keys, allow the user to
access every feature of the terminal easily and quickly. The Got Cash?ATM
a customized version of Lipman USA’s NURIT 2085 Plus. The unique software of
this low cost Scrip ATM is ideally suited for cashless ATM operation for
merchants with limited counter-top, wall or floor space, and/or who do not need
the advanced features of the Got Cash? ATM Flour Model Scrip ATM.
REPRINTED
WITH PERMISSION BY TRANSACTION WORLD • DECEMBER 2004
Script vs
ATM
WHAT’S IN A NAME?
by Dennis Ehling
Shakespeare asked, “What’s in a name? That which we call a
rose by any other word would smell as sweet” (Romeo and Juliet, Act II, Scene
2). Can you make a rose into something else by simply changing what you call it?
Shakespeare thought not.
Many in the ATM industry have been asking the same questions –
albeit slightly differently – for several years now: “What’s in the name,
‘ATM’? If the terminal acts in every appreciable way like an ATM, it should
not matter what you call it.” Can you turn an ATM machine into something else
by simply calling it by another name?” Many in the ATM industry seem to think
not, but the debate is apparently still ongoing, and one ISO, E.B.T.
International (“EBTI”), is asking a California court to answer the question
once and for all.
More specifically, EBTI is asking whether the large ATM
networks, including STAR (which now is part of First Data Corporation as a
result of the recent merger between First Data and Concord EFS) can, by calling
a particular type of ATM a point-of-sale (“POS”) terminal instead, change
the fundamental nature of the terminal and treat it differently than any other
ATM. At issue in the lawsuit (E.B.T. International, Inc. v. STAR Systems, Inc.,
Los Angeles Superior Court, Case No. BC 312430) is the question of whether one
of the larger ATM networks in particular, the STAR network, can determine that a
Scrip ATM (a machine that, rather than dispensing cash automatically to the
cardholder, issues a receipt which the store clerk redeems for cash) is not an
ATM at all and, therefore, treat the machine as a POS terminal instead of as an
ATM. The answer to that question is not insignificant. If Scrip ATMs should be
treated like regular ATMs then, among other things, the owner or ISO who places
a Scrip ATM is entitled to receive interchange from the ATM networks for each
ATM transaction run through the Scrip machine. On the other hand, if Scrip ATMs
can be treated like POS terminals, then the ordinary rules of interchange in the
credit card industry would apply – i.e. the terminal owner and/or merchant
would be responsible to pay interchange to the ATM networks (including the
acquiring bank and the issuing bank) for each transaction conducted at the
terminal.
There is no shortage of opinions on this question. Proponents of
Scrip ATMs point out that, like any other ATM, Scrip ATMs provide the cardholder
with the option to perform any number of traditional ATM transactions –
including cash withdrawal from any type of bank account linked to the ATM card,
balance inquiry, and account transfer (i.e. the transfer of funds between two
accounts linked to the same card) – all initiated by the cardholder and all
without requiring the cardholder to make a purchase. POS terminals, on the other
hand, cannot provide a number of these features – POS terminals ordinarily do
not allow the cardholder to make withdrawals from anything other than a checking
account, do not allow balance inquiry or account transfer transactions,
IN AN ERA WHERE PRICE COMPETITION IS STEEP FOR ALL FORMS OF
ELECTRONIC COMMERCE, DRIVING TRANSACTION VOLUME – PARTICULARLY AT LOCATIONS
SUCH AS FAST FOOD OUTLETS AND CONVENIENCE STORES, WHERE INDIVIDUAL PER-SALE
PROFIT IS RELATIVELY LOW – IS WIDELY RECOGNIZED AS A SIGNIFICANT KEY TO
INDUSTRY GROWTH.
are initiated by a store clerk, and require the cardholder to
make a purchase to receive any cash back (if the merchant is willing to offer
cash back at all). Proponents also point out that, like the owner of any other
ATM, the owner of a Scrip ATM must make what amounts to a short term loan to the
cardholder – a loan that is repaid if and when the ATM network refunds the
withdrawn amount to the ATM owner (usually within a couple of days) – without
any guarantee that the cardholder will use those funds to make a purchase from
the store location.
Opponents point out, however, that Scrip ATMs do not provide for
cash to be automatically dispensed to the cardholder – a store clerk is
involved to actually dispense cash to the cardholder – and therefore might
have lower operating costs that would put them at a competitive advantage over
traditional ATMs. Opponents also argue that Scrip ATMs, because they are almost
exclusively located in retail stores (such as convenience stores or
quick-service restaurants), promote sales in those stores and, therefore,
provide the store owner the same type of benefit which the store owner would
receive – and pay the card networks for – with a traditional POS terminal.
Of course, by that same reasoning, every off premises ATM (i.e. ATMs located
somewhere other than a physical branch of the acquiring bank) should be treated
as a POS terminal – from that perspective, at least, there is no substantial
difference between a traditional ATM located in a fast food restaurant and a
Scrip ATM in the same location – both theoretically encourage purchases by
making cash more readily available to potential customers. In fighting EBTI’s
lawsuit, STAR has argued that its member banks have a good justification for
treating Scrip ATMs as something other than an ATM.
STAR has argued that, in order to comply with rules of the
Federal Reserve (“Regulation D”) restricting the number of payments or
transfers per month which an account holder can make out of a money market
account to a third-party, banks need to be able to track whether a transaction is
a withdrawal by the cardholder (for which there is no limit under the Federal
Reserve rules) or a direction by the cardholder to the bank to transfer funds or
make payment on the cardholder’s behalf to a third-party (for which there is
ordinarily a 3 transaction per month limit under Regulation D). Citing to
certain introductory comments made in a 1986 Federal Reserve publication, STAR
has argued that the Federal Reserve requires banks to treat Scrip ATMs like POS
terminals, and not like traditional ATMs, for purposes of Regulation D. However,
when the question was put directly to the Federal Reserve in 1989, the Federal
Reserve gave the exact opposite answer. In what is known as an Interpretive
Letter/Ruling – where the staff of the Federal Reserve gives its opinion on
how it will enforce a particular aspect of a regulation – the Federal Reserve
staff stated: “Staff does not believe that the use of personnel of the retail
establishment in dispensing cash, as opposed to dispensing cash through the
terminal itself, so distinguishes these transactions from withdrawals at ATMs as
to warrant different treatment under Regulation D. In effect, staff of the
retail establishment will substitute for the cash dispensing mechanism of the
ATM.”1 From the perspective of the Federal Reserve, at least with respect to
Regulation D, there does not appear to be any reason that Scrip ATMs need to be
treated any differently than traditional ATM machines.
Whether or not the Federal Reserve – or even any individual
cardholder – can see a meaningful difference between a Scrip ATM and a
traditional ATM with an internal cash dispensing mechanism may be irrelevant.
STAR argues that it is a private membership organization – one established by
and for its member banks – that is entitled to set its own rules for anyone
who wants to participate in the network. Regardless of the technical legal merit
of that argument – which is a question before the court in EBTI’s lawsuit
and is not the subject of this article – the question remains whether STAR
and/or any other ATM network can afford to continue to try to uphold a rule
which treats Scrip ATMs differently from traditional ATMs. There is clearly a
segment of the marketplace that finds Scrip ATMs (with their reduced space
requirements, lower security costs and lower operating costs) more palatable
than traditional ATM machines, which can be subject to “smash-and-dash”
crimes and take up more space in a store location than Scrip ATMs require.
Retailers willing to offer to dispense cash to cardholders also have significant
incentives – in the form of customer convenience and an increased opportunity
for profit from the receipt of interchange – to prefer Scrip ATMs over
traditional POS terminals. In an era where price competition is steep for all
forms of electronic commerce, driving transaction volume – particularly at
locations such as fast food outlets and convenience stores, where individual
per-sale profit is relatively low – is widely recognized as a significant key
to industry growth. If competitive forces work, the demand for and distribution
potential of Scrip ATMs could very well be too tempting a source of transaction
volume (and, thus, revenue) for one or more of the ATM networks to leave on the
table.
Dennis M. P. Ehling is a partner in the Los Angeles office of
Kirkpatrick & Lockhart LLP who represents financial institutions,
processors, ISO’s and merchants in a variety of litigation and transactional
matters involving the electronic payments industry, including acting as counsel
for EBTI in the E.B.T. International, Inc. v. STAR Systems, Inc., lawsuit. He
can be reached at (310) 552-5090.
REPRINTED WITH PERMISSION BY TRANSACTION WORLD • DECEMBER 2004